06: Packaging and Distribution
Packaging and Distribution
Collaborating with the Singapore Flyer is one of the packages that they have, which are: $31 for adult tickets to both Singapore Flyer and Biennale.
$25.65 for child tickets to both Singapore Flyer and Biennale.
$28.60 for senior citizen tickets to both Singapore Flyer and Biennale.
Having an official website: http://www.singaporebiennale.org/index.html allows the public to get access to the information easily. The website provides a lot of information like the venues, ticketing, basically all the information of the Singapore Biennale.
Other than website, Singapore Biennale also has its very own blog which allows the public to access and join as members to discuss over the Biennale. The members are free to post any blogs.
All these provide ways for the public to increase their awareness of the event.
How effective?
Having a package with the Singapore Flyer would be a good choice as the Biennale is just at the Singapore Flyer and many visitors would take this opportunity to experience the flyer and this actually helps to generate sales for the flyer especially during weekdays.
The official website of Singapore Biennale 2008 would be effective because it is easy to navigate and all the information are readily and because is the official website, the information would be reliable. By providing more information regarding the event would attract more visitors to the place.
However, whether the blog would be effective or not would have to depend on those members who joined and the thing they post. If many posted negative sides of the event, then it would affect the brand and the image of the event. But, if many posted positive sides, then it would attract more visitors.