Objective
The objective of this report is to allow us to see how the organization of the Singapore Biennale 2008 has adopted the marketing mix (8 Posts below to show the 8 “P”s)? Also, how effective is each marketing mix being used will be discussed in this report. The second part of the report will be looking into how Singapore Biennale 2008 as tourism roles and the economic values (the 10th post) it brings to the country. Lastly, there will be a conclusion (the 11th post)

Methodology
These are the following methods of research used:
· Internet
· Festivals and Event Management Textbook
· Singapore Biennale 2008’s guide for the event.

Profile / Background of Event
Singapore Biennale is an international contemporary mega visual arts exhibition and also the city’s largest international contemporary visual arts exhibition. It is organize by the National Arts Council (NAC).
This is the second time that Singapore is holding this event. The previous Biennale which was held in 2006 was a success and had generated significant positive feedback from the international media and art critics.

This year, the theme of Singapore Biennale 2008 is “WONDERS”. It is a feeling of surprise and admiration caused by something beautiful, unexpected or unfamiliar, and as a verb, it is not only to “feel curious” or “desire to know”, but also to "feel doubt".

updated on: 2:30 AM