Partnership
This is a big event which they have collaborated with a lot of organizations.

First, they had their main sponsors like Urban Redevelopment Authority and Jet Airways. Then, they have their preferred sponsors like Singapore Tourism Board and IKEA and sponsors like Tiger Beer and AXA. Also, the Institutional sponsors like British council.









Next, they had partners like Raffles City Shopping Centre for venue, PICO for exhibitions, Passion Card for the promotion and it’s for the community and National Library Board for education.





How Effective?
They have a total of 30 different kinds of sponsors which would generate quite a lot of money for them.

They are also partners of 14 organisations excluding government supporters which would create awareness to the public and attract more of the tourists and visitors.

updated on: 10:58 PM